Gingernut Marketing
Creating a better work-life balance (LIVE) | Ep. #34

Creating a better work-life balance (LIVE) | Ep. #34

May 28, 2019

Finding a happy medium between working hard to build a career and enjoying the fruits of your labour today is a tricky balancing act we all face during our working lives.

Phil shares his thoughts and ideas on how to conserve energy during the working week and give you the power you need to smash your work targets.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

Social Media: Get your core campaign right! | Ep. #33

Social Media: Get your core campaign right! | Ep. #33

May 22, 2019

Creating a powerful social media strategy consists of three core steps which cannot be missed out if you are aiming to move on to more advanced techniques and tactics on your campaign.

In this podcast Phil shares has 12 years of experience in planning, creating and launching winning social media campaigns for businesses and organisations. The secret sauce for this process is to ensure that you follow Phil's simple three-step process of Content, Engagement and Grow Your Following.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

How much does a website cost? | Ep. #32

How much does a website cost? | Ep. #32

May 16, 2019

One of the main questions business owners and marketers ask is 'How much does a website cost? Although this is a difficult question to answer, Phil explains the basic principles of pricing a website project.

Phil discusses how the purchase of a website is much like buying a car or buying a home. There are many different options available to you, and the standard of website you end up with will be determined by your requirements for the platform, and by your budget.

Phil explains that choosing someone to build you a website follows a similar process of buying any high value item, and in his experience, depends on three key factors:

  • The maturity of your business
  • The budget you have available
  • How aggressive your growth plans are

Phil explores how to set an appropriate budget for businesses at three key stages of their development, start-up, growing businesses and established businesses.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

Resilience in Business (Facebook LIVE) | Ep. #31

Resilience in Business (Facebook LIVE) | Ep. #31

May 6, 2019

How do you stay resilient in business? How do you find the mental strength to overcome the daily challenges of the working world and build a positive and rewarding career?

LIVE from Bidston Hill (UK), Phil talks candidly about his recent goal setting challenges and how he is working to overcome them. Part of Phil's mission is to help entrepreneurs become better equipped to handle stress, find balance in their lives and have an enjoyable and rewarding working life.

Remember to check out Phil's original x10 step guide on 'How to stay motivated in business' for the the ten steps of his process.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

Making an Entrepreneur (Recorded LIVE at ScinCity Seminar May 19) | Ep. #30

Making an Entrepreneur (Recorded LIVE at ScinCity Seminar May 19) | Ep. #30

May 3, 2019

How do you make an entrepreneur? What is the secret recipe for creating someone who is happy to take risks and solve the problems in the world?

Phil talks live from the ScinCity seminar, organised by an ambitious group of students from the University of Liverpool. Discussing the importance of entrepreneurs in driving the economy forward and innovating for success, Phil's leads us on an emotional and inspiring journey championing a brave new world of thinking.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

Experience vs Qualifications (Facebook LIVE) | Ep. #29

Experience vs Qualifications (Facebook LIVE) | Ep. #29

May 1, 2019

How do you supercharge your career? Professional qualifications or commercial experience? In this podcast Phil discusses his career journey so far and his thoughts on how to develop a successful career.

This podcast was recorded LIVE from the gardens of Phil's gym/spa on the Wirral. Watch the full video on the Gingernut Marketing Facebook channel.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

Seven Business Growth Lessons for 2019 (Facebook LIVE) | Ep. #28

Seven Business Growth Lessons for 2019 (Facebook LIVE) | Ep. #28

April 30, 2019

Are you struggling to grow your business in 2019? Are you frustrated by the mistakes you are making? On this podcast Phil explores his top 7 hard-learnt lessons for the 2018/19 financial year.

Record LIVE on Facebook, Phil discusses launching a YouTube channel, experimenting with your marketing, developing client relationship much deeper, exploring new technologies, choosing your partners wisely, putting the customer at the heart of your business and the importance of building your personal brand in 2019.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

How to get x10 Return on Content (Facebook LIVE) | Ep. #27

How to get x10 Return on Content (Facebook LIVE) | Ep. #27

April 24, 2019

How can you can get x10 Return on Content? By creating a single piece of 'anchor' content you can quickly and simply extract and expand this out to become x10 pieces of highly valuable content.

In this new style of podcast, Phil demonstrates the simplicity of x10 process by talking LIVE to his audience on Facebook, recording the audio for use on this podcast all in one session. Phil then uses an audio online transcript tool, such as Sonix.ai to extract the text from the audio for use as a blog and, or, series of social media posts.

This is incredibly powerful way of making the best use of your time and getting maximum reach from your content marketing efforts.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

How to build two brands (…in the same household) | Guest co-host Jo Vickers | Ep. #26

How to build two brands (…in the same household) | Guest co-host Jo Vickers | Ep. #26

April 22, 2019

Building a single brand is challenging enough, but what happens when you have two people (in the same household) trying to build their respective brands, especially when there is a fundamental conflict over time, space and energy!? This week, we welcome back the dulcet tones of Jo Vickers, Phil's business partner at their digital creative agency, Elephant Digital in Liverpool.

Jo joins the podcast today in her new role as entrepreneur of her own, separate business - Jo Vickers Art. Jo has been drawing, painting and making for as long as she can remember, but in 2019 she made the decision to commit her time to becoming a professional artist.

Phil and Jo discuss the need for better empathy and communication between partners, as well as a deeper appreciation of the drivers that motivate entrepreneurial people to risk it all and start their own business.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

How to stay motivated in business | Phil’s top 10 tips | Ep. #25

How to stay motivated in business | Phil’s top 10 tips | Ep. #25

April 15, 2019

Phil shares his top 10 tips on how he stays motivated and focused running his company. Whether you are an entrepreneur or in an employed role, maintaining your passion and motivation is of paramount importance if you desire for business and personal success.

Subscribe, watch and listen to this episode and many more across all Gingernut Marketing channels:

- YouTube: https://bit.ly/2HUUtZg

- Apple: https://apple.co/2GztAKp

- Android: https://lnkd.in/dEdgTa9

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below.