Gingernut Marketing
Seven Business Growth Lessons for 2019 (Facebook LIVE) | Ep. #28

Seven Business Growth Lessons for 2019 (Facebook LIVE) | Ep. #28

April 30, 2019

Are you struggling to grow your business in 2019? Are you frustrated by the mistakes you are making? On this podcast Phil explores his top 7 hard-learnt lessons for the 2018/19 financial year.

Record LIVE on Facebook, Phil discusses launching a YouTube channel, experimenting with your marketing, developing client relationship much deeper, exploring new technologies, choosing your partners wisely, putting the customer at the heart of your business and the importance of building your personal brand in 2019.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

How to get x10 Return on Content (Facebook LIVE) | Ep. #27

How to get x10 Return on Content (Facebook LIVE) | Ep. #27

April 24, 2019

How can you can get x10 Return on Content? By creating a single piece of 'anchor' content you can quickly and simply extract and expand this out to become x10 pieces of highly valuable content.

In this new style of podcast, Phil demonstrates the simplicity of x10 process by talking LIVE to his audience on Facebook, recording the audio for use on this podcast all in one session. Phil then uses an audio online transcript tool, such as Sonix.ai to extract the text from the audio for use as a blog and, or, series of social media posts.

This is incredibly powerful way of making the best use of your time and getting maximum reach from your content marketing efforts.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

How to build two brands (…in the same household) | Guest co-host Jo Vickers | Ep. #26

How to build two brands (…in the same household) | Guest co-host Jo Vickers | Ep. #26

April 22, 2019

Building a single brand is challenging enough, but what happens when you have two people (in the same household) trying to build their respective brands, especially when there is a fundamental conflict over time, space and energy!? This week, we welcome back the dulcet tones of Jo Vickers, Phil's business partner at their digital creative agency, Elephant Digital in Liverpool.

Jo joins the podcast today in her new role as entrepreneur of her own, separate business - Jo Vickers Art. Jo has been drawing, painting and making for as long as she can remember, but in 2019 she made the decision to commit her time to becoming a professional artist.

Phil and Jo discuss the need for better empathy and communication between partners, as well as a deeper appreciation of the drivers that motivate entrepreneurial people to risk it all and start their own business.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

How to stay motivated in business | Phil’s top 10 tips | Ep. #25

How to stay motivated in business | Phil’s top 10 tips | Ep. #25

April 15, 2019

Phil shares his top 10 tips on how he stays motivated and focused running his company. Whether you are an entrepreneur or in an employed role, maintaining your passion and motivation is of paramount importance if you desire for business and personal success.

Subscribe, watch and listen to this episode and many more across all Gingernut Marketing channels:

- YouTube: https://bit.ly/2HUUtZg

- Apple: https://apple.co/2GztAKp

- Android: https://lnkd.in/dEdgTa9

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

Interview with Bruce Daisley, VP EMEA at Twitter | Ep. #24

Interview with Bruce Daisley, VP EMEA at Twitter | Ep. #24

April 8, 2019

Phil meets Bruce Daisley who heads up Twitter's business in Europe, Middle East and Africa. He is also the host of the 'Eat Sleep Work Repeat' podcast and author of the new bestselling book 'The Joy of Work'.

Bruce talks about life at Twitter, his mission to increase productivity in the workplace and his passion for helping people rekindle their passion for their careers. 

Watch the episode on the Gingernut Marketing podcast YouTube channel.

He also runs the top Business podcast, Eat Sleep Work Repeat. His first book - about improving work and our work cultures - was published by Penguin Random House in spring 2019.

Follow Bruce on his social media:

LinkedIn 

Personal Twitter 

Podcast Twitter

Follow Phil on his social media:

- Twitter 

- Facebook

- Instagram

- LinkedIn

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's Twitter pages @philbirss or via the comments section below. 

Top Social Media Channels for 2019 (And how to use them!) | Ep. #23

Top Social Media Channels for 2019 (And how to use them!) | Ep. #23

April 1, 2019

On today's podcast we explore the top five social media channels that will leverage more value for your marketing campaign in 2019. Social media is a rapidly evolving world and it is our job as company owners and marketeers to be at the forefront of the latest trends and strategies.

Phil talks us through the importance of understand the drivers of each platform and how to create value specifically for the channel that will increase your campaign effective. Considering the nuances of YouTube, Facebook, Instagram, Twitter and LinkedIn is key to building value in the eco-sytem and generating maximum return for the time invested.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's Twitter pages @philbirss or via the comments section below. 

Content Marketing | Exploring the 70-10-10-10 Rule | Ep. #22

Content Marketing | Exploring the 70-10-10-10 Rule | Ep. #22

March 25, 2019

The world has changed - 72% of todays consumers would rather buy a product or services from a company they have researched in their own time and at their own pace. People are still unfamiliar with the term 'content marketing'. What does it involve? What advantages does it bring? And should you adopt it as part of your marketing strategy?

Creating a powerful content strategy can make or break your wider marketing and growth plans. In this podcast we explore Phil's own content marketing journey, focusing on how he shifted his mindset away from creating dull and uninspiring content, to creating engaging and entertaining content that solves customer's problems, and in doing so builds real rapport and alignment with your audience.

Phil answers the key questions of what type of content works and how best to distribute your content. If modern marketing is about building rapport and trust with your customer then introducing rich media (audio and video) to your content mix is a key part of this strategy.

In understanding that marketing is about generating a commercial return on the investment made, the importance of measuring the right metrics is crucial to ensure you create effective content. Phil shows how measuring metrics such as engagement, lead generated and sales will ensure your content creation efforts balance creativity with commerciality.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's Twitter pages @philbirss or via the comments section below.

Scaling Up With a Growth Mindset | Interview with Lee Hackett | Ep. #21

Scaling Up With a Growth Mindset | Interview with Lee Hackett | Ep. #21

March 18, 2019

Creating closer alignment between the sales and marketing functions of a business is a key challenge for marketers and business owners. A challenge which today's guest Lee Hackett thrives on, and indeed, has built a company around over the past 5 years. 

Lee is the CEO of Bluprint X, a global marketing and advertising technology agency with offices in Europe, North America, the Middle East and Asia Pacific.

Responsible for the strategic growth of the business, Lee offers straight-talking consultancy for C-Level executives on how to drive revenue and improve scalability through the power of data and technology.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's Twitter pages @philbirss or via the comments section below. 

Marketing the City of Liverpool (Part 1) | Interview with Bill Addy | #20

Marketing the City of Liverpool (Part 1) | Interview with Bill Addy | #20

March 11, 2019

How do you market an entire city, or indeed a city region, to reflect its past as well as embrace its future? This is first of a two part special focusing on building the brand of the internationally recognised City of Liverpool. 

Bill Addy is the Chief Executive at Liverpool BID Company and Chair of Liverpool's Visitor Economy Board. Bill works tirelessly with the council, local community organisations and the private sector to realise a shared vision for Liverpool and its commercial future.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's Twitter pages @philbirss or via the comments section below.

An Exploration of Gin | Interview with Chris Marshall (Foragers Gin) | Ep. #19

An Exploration of Gin | Interview with Chris Marshall (Foragers Gin) | Ep. #19

March 4, 2019

Today we are voyaging deep into the heart of the stunning North Wales countryside to meet Chris Marshall, the owner of the Snowdonia Distillery and the creator of Foragers Gin.

In less than five years Chris has built the Foragers Gin brand from being a unknown and disruptive start-up to oversubscribed and award-winning spirits business featured on day-time TV (with chef James Martin) and enjoyed by royalty at the Royal Wedding (Meghan and Harry's) last year.

After a brief tour of the distillery itself we quickly settled down to learn more about Chris’s journey and, of course, enjoy a late-morning tasting tipple. This is a real deep-dive interview with some incredibly potent takeaways on brand building, marketing authenticity and the power of the entrepreneurial spirit in driving the business forward.

This was an interview which I thoroughly enjoyed and I know that you will too. 

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's Twitter pages @philbirss or via the comments section below.