5 lessons learnt from 5 years in business | Ep. #12

January 14, 2019

An interesting change of pace this week as Phil chats with his business and life partner, Jo Vickers as they reflect on the five key lessons they have learnt during their first five years of running and owning their digital creative agency - Elephant Digital.

From almost neurotic obsession with evolving the Elephant brand every year, to the inevitable challenges of managing cashflow during the start-up phase, Jo and Phil leave no stone unturned as they discuss the (sometimes) harsh lessons learnt during the formative years of the business.

This podcast introduces the charming Jo Vickers as a new guest host to the show. Jo is the Operations Director at Elephant Digital (on maternity leave), semi-professional artist and a mother to Jack and Alex. We hope to hear more of Jo's sharp wit and good humour in future podcasts.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's Twitter pages @philbirss or via the comments section below.

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Building a Killer Brand! | Ep. #11

January 7, 2019

What is a brand? What does it mean to own and develop a brand? What is the difference between brand strategy and brand identity? In this podcast we explore these questions and many more.

Through some interesting case studies, Phil explores what it takes to create a killer brand and his three step brand building process. Delving into some of the most frequently asked questions around brand and the branding process, Phil answers key points such as the right time to rebrand your business, the typical timescales and how to get started.

The brand building presentation that Phil discusses in the podcast can be downloaded here.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's Twitter pages @philbirss or via the comments section on PodBean below.

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Marketing strategy made simple | Ep. #10

December 31, 2018

Creating a marketing strategy for your business, business unit or product does not need to be an onerous task. Approached correctly, creating a marketing plan can be a simple, and even enjoyable process. Many marketers feel the need to over-complicate the process and many business owners fall in the trap of skipping key steps.

Phil shares his extensive experience of working with businesses to create simple and powerful marketing strategies. Using his tried and tested 9 step process, Phil explains how to uncover the key drivers behind business growth and how to tease out the real motivations of the senior leadership team.

If marketing is understanding your customer, and strategy is creating solutions to clearly defined problems, then the process of creating a robust and effective strategy is a simple two-step process which you can learn and adopt in your business or organisation.

If you would like to try out Phil's marketing strategy process then please download a copy of the State of the Nation template here.

If you enjoyed the podcast then please spread the word!

Comments and feedback are welcome via Phil's Twitter pages @philbirss or via the comments section below.

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The world of immersive technology (AR and VR ) | Ep. #9

December 25, 2018

There are more people using augmented reality (AR) on Snapchat every day than are using Twitter in its entirety. Immersive technology is a new and exciting field currently being explored by bold and forward-thinking people such as Phil Charnock and the team at Draw & Code.

For many people virtual reality is a well-known subject, but turning this technology into a commercial reality (forgive the pun...) is proving harder than it first seemed.

Talking to Phil (Charnock) we start to understand the depth of research that is required to bring to market this fascinating technology, and the level of collaboration needed to bring each piece of hardware and software together as a combined unit.

If you enjoyed the podcast then please do spread the word!

Comments and feedback are welcome via Phil's Twitter pages @philbirss or via the comments section below.

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Chill Factore | The UK’s premiere ski and & snow venue | Ep. #8

December 17, 2018

Hilary Large joins the show to share her extensive B2C marketing experience working with leading brands, ranging from the Kingfisher Group to Very. If that wasn’t enough, six years ago Hillary took the plunge to work for herself as a portfolio marketing director and consultant, running her own business Chandott Marketing.

One of her current projects is the Chill Factore – the UK’s longest indoor real snow slope. As the Part-Time Marketing Director, Hilary enjoys the challenge of bringing more than just a skiing experience to the customer, and experimenting with some new marketing channels for the company.

We discuss the impact of digital transformation across brands since the early 00s, the importance of personal branding as a marketer, and the powers of effective email and direct mail marketing.

If you enjoyed the podcast then please do spread the word!

Comments and feedback are welcome via Phil's Twitter pages @philbirss or via the comments section below.

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Build your personal brand - My five step guide | Episode #7

December 10, 2018

We take a break from interviewing the brightest minds in marketing to understand how to build your personal brand. Our host Phil Birss dives in this fascinating subject and explores his five steps to create a powerful personal brand.

Starting with finding your niche and opening your mind to improving your subject knowledge, to creating and delivering amazing content that sets you apart. The ultimate goal is to build your personal and professional reputation as a thought leader in your sector or industry. 

Phil shares his personal branding journey over the last few years, and how he has crafted a strong reputation as a go-to person within his niche of strategic marketing.

All the details of our Digital Leaders and Digital Masters courses can be found on the Elephant Digital website. Further reading from some other world-class markers (as discussed in the podcast) are Neil Patel, Miles BecklerDaniel Priestley and Gary Vaynerchuk

If you enjoyed the podcast then please spread the word!!

Comments and feedback are welcome via Phil's Twitter pages @philbirss or via the comments section below.

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My marketing journey | Phil’s career, stories and lessons learnt | Ep. #6

December 2, 2018

We take a break from interviewing some amazing marketing people to get to know the host of the Gingernut Marketing Podcast, Phil Birss.

Putting the proverbial shoe on the other foot, Phil decides to interview himself and tell us a little more about his career in marketing over the last 10 years. Starting in 2008, with a semi-successful attempt to build a website for his father's business The Daily Maid

From redundancy in 2009, to learning his trade in search marketing and web development agencies, through to re-branding businesses and implementing digital marketing campaigns working in two career defining client-side roles, Phil has enjoyed a varied and interesting marketing journey packed with anecdotes and lessons learnt.

If you enjoyed the podcast then please do spread the word!! Comments and feedback are welcome via Phil's Twitter pages @philbirss or via the comments section below.

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Chester Zoo | Building a world-class visitor attraction | Ep. #5

November 26, 2018

How do you balance the needs of a world-class visitor attraction with a charitable mission to prevent extinction around the globe? Here to answer this question is Caroline Sanger-Davies, Director of Marketing at Chester Zoo.

This was a really exciting and inspirational interview with Caroline, as she talked through the history of the zoo, it conversation objectives and its revenue generating programmes, all designed to bring in much needed funds to support their charitable goals.

Chester Zoo is a special place with a fantastic team packed full of dedicated and incredibly knowledgeable people who are passionate about nature and creating a better world for all.

With a special guest appearance (well, vocally anyway) from my three year old son Jack, who provides some much need style and character to the podcast introduction. Unlike his Dad, a future broadcaster in the making, I am sure!!

If you enjoyed the podcast then please do spread the word!! Comments and feedback are welcome via Phil's Twitter pages @philbirss or via the comments section below.

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The Royal Albert Dock, Liverpool | Ep. #4

November 16, 2018

A fascinating insight into the world-famous landmark that is the Royal Albert Dock, Liverpool.

In a frank conversation with Chief Executive, Sue Grindrod. Phil and Sue discuss the historic impact of the dock, when 40% of global trade passed through Liverpool’s docks in the late 19th century, through to the modern day where the dock is a tourist destination, an iconic location and an internationally recognised brand.

Sue and Phil discuss "What is a brand? What makes a brand? And how do you define a brand, especially when your proposition has many facets. Sue talks about the challenges of working within a complex stakeholder group, changing perceptions and creating a marketing plan to consistently attract 6 million+ visitors per year to the dock.

Under Sue's stewardship, the Royal Albert Dock is a place where stories are being brought back to life, where community engagement is a core value and where people from far and wide are coming to create memories.

With the dock's 175th anniversary approaching in 2021, Sue talks about her vision for the future of the dock and why staying relevant is a key objective for the destination over the coming years.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's Twitter pages @philbirss or via the comments section below.

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If you build a circus, they will come | Ep. #3

November 5, 2018

Introducing our interview with the Ringmaster himself - Andy Kent, CEO of Angel Solutions. Angel Solutions creates innovative web-based applications to help teachers and school leaders work quicker and more efficiently.

Andy talks about building the Angel Solutions brand over the last 19 year, their circus-themed office, some clever marketing campaigns and his thoughts on how to encourage collaboration and innovation in a business.

From 'lumpy mail' to giving Russell Crowe (Gladiator) his autograph, Andy's style of business could be described as unconventional and disruptive. What is certain is Andy's passion for his work, his knowledge of the education market and his warm and genuine nature.

Andy describes himself as an unconventional entrepreneur, a public speaker, extremely funny, clever & humble CEO. Born in the south and now an adopted scouser, he is husband to a hard-working teacher and father to three children. Andy is also the Merseyside Chair for BIMA, a governor on two school boards and a trained barista. 

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's Twitter pages @philbirss or via the comments section below.

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