Gingernut Marketing
Scale-up Marketing | Interview with Max Hoppy | Ep. #44

Scale-up Marketing | Interview with Max Hoppy | Ep. #44

November 3, 2019

Interview with Max Hoppy from Bind Agency talking entrepreneurship, startups, scale-ups, marketing, life working at Google and a whole heap more. So much value to be found in this conversation. Key takeaways include:

- The importance of raising seed capital early during the start-up phase

- Use growth hacking techniques which definitely will NOT scale to get a deeper understanding of your customer or market

- Your key growth goal should be to find 100 customers who will love and fight for your product, service or brand

- Inside insight into Google's famous training programmes, specifically the three R's 

- Build a world-class customer services mentally from day one

- The 'Bind' approach to ensuring consistent value in the client/agency relationship

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

How to get your ideas to spread | Purple Cows | Ep. #43

How to get your ideas to spread | Purple Cows | Ep. #43

October 27, 2019

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

In this final part of his Online Symposium guest talk Phil explores how you can get your ideas to spread, the benefits of creating a purple cow and how to find the Otaku in your products and services. Be different. Be remarkable!

Watch Seth's talk here -https://www.ted.com/talks/seth_godin_on_sliced_bread

Order Seth's book - https://amzn.to/2P6IvPN 

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

 

Paying It Forward | Authentic Networking | Ep. #42

Paying It Forward | Authentic Networking | Ep. #42

October 25, 2019

Spur of the moment podcast from Phil as he reflects on the importance of 'paying it forward' and authenticity in business.

After meeting someone today who immediately demonstrated these principles in their first meeting, Phil challenges his own thoughts, motivations and approach to business and networking.

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

Starting With The Why (Simon Sinek) | Ep. #41

Starting With The Why (Simon Sinek) | Ep. #41

October 21, 2019

Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" His examples include Apple, Martin Luther King Jr. and the Wright brothers.

In this 2nd part of his Online Symposium guest talk Phil explores how you can use this model to open up a new realm of possibilities for building the brand of your business or organisation.

Watch Simon's Sinek's talk here - https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

Order Simon Sinek's book - https://amzn.to/2pBqvT5 

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

Brand Storytelling (LIVE)  | Ep. #40

Brand Storytelling (LIVE) | Ep. #40

October 7, 2019

How good are you are you at telling a story? How good are at telling the story of your business. Every story begins with a character who wants or needs something. In movies like StarWars, we identify with the hero at the start of the movie and, within minutes, the audience knows what they want. 

Phil believes that storytelling is a key component in crafting a compelling narrative about your business or organisation that will drive customer action. Phil reflect on a specific model by Donald Miller in his highly acclaimed book, 'Build a Brand Story'.

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages. 

Digital Transformation in 2019 (LIVE) | Ep. #39

Digital Transformation in 2019 (LIVE) | Ep. #39

September 24, 2019

Phil returns after an extended summer break to discuss his passion for leadership in the age of digital.

Whether you are a marketeer aspiring to join the senior leadership team, or a business owner looking to develop your digital marketing skills, Phil shares his top 5 tips for developing your digital leadership skills in 2019.

#1 - Educate yourself on digital and leadership
#2 - Understand that digital leadership is about inspiring change within your business or organisation
#3 - Integrate your digital campaign into the overall business growth strategy of the business or organisation
#4 - Understand the important of an agile appoach to digital (plan, execute, learn & optimise)
#5 - Get great at analysing and presenting on digital

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages. 

Leadership in a Digital Age | Ep. #38

Leadership in a Digital Age | Ep. #38

July 20, 2019

How can leaders deliver growth in a digital age? How do marketers create a digitally-focused marketing strategy? With an ever-shifting technological landscape, the business world must learn to adapt and overcome if it is to survive and thrive in this new world of digital.

In this podcast Phil explores the four evolutions of marketing over the last 100 years, starting with the 'product-centric' (marketing 1.0) era of the early-mid 20th century, through to the digitally-fused (marketing 4.0) world we live in today. 

If you are looking to develop your digital leadership skills, please take a look at our 6-month experiential Digital Leaders course - Digital Leaders Programme 2019.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

Pushing through the tough times | Ep. #37

Pushing through the tough times | Ep. #37

June 23, 2019

As we move through our personal and professional lives we all come across times when things get tough and the road ahead seems fraught with pain and challenges.

In this podcast Phil shares his own emotional journey of discovery, exploring three simple techniques that could help you find balance in your life, and give you some tools to push through the tough times.

Step #1 - Start with small wins and build up to the big challenges.

Step #2 - Share your challenges with friends and family to lighten the load.

Step #3 - Document your achievements to remember the positive feelings.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below.

LinkedIn - The New Superpower | Ep. #36

LinkedIn - The New Superpower | Ep. #36

June 9, 2019

LinkedIn is set to become the new super-power in the social media world. Many people are predicting that 2019 will be year that LinkedIn finally catches up with the goliaths of Facebook and Instagram.

Phil meets LinkedIn experts Andy Nelson and Antony Bonney from InSurge to learn the hidden secrets of LinkedIn and their insight into how the platform is set to evolve over the next 12 months and fundamentally change the way we see professional networking.

KEY TAKEAWAYS

  • What is LinkedIn? [2:08]
  • How does LinkedIn compare to the other social networks? [2:36]
  • Microsoft's plans for the platform [3:57]
  • LinkedIn's NEW tagging tool [4:52]
  • Too much 'noise' on LinkedIn [7:57]
  • Watch out for LinkedIn 'gurus' who preach only one way! [8:27]
  • What service does InSurge provide? [9:10]
  • Building a prospect database on LinkedIn [12:59]
  • 2019 is the year of the business page [14:05]
  • LinkedIn LIVE is being rolled out [15:02]
  • What is the power of video? [16:43]
  • How to create video conent for LinkedIn (What, How and Why) [18.10]
  • Why is it important to add value on LinkedIn? [20:11]
  • Why its important to fail in business [23:10]
  • LinkedIn requires time and commitment [25:59]
  • Create a LinkedIn strategy around the people in your business [28:16]
  • LinkedIn needs to be embraced holistically by the business [29:00]
  • LinkedIn should augment your sales and marketing strategy [30:37]
  • Quality content is key [31:32]
  • Getting past the gatekeeper with LinkedIn [31:58]
  • Top tip for 2019: Invest in your business page [32:28]

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

 
 
Creating an events and training strategy for your business (LIVE) | Ep. #35

Creating an events and training strategy for your business (LIVE) | Ep. #35

May 30, 2019

Hosting your own training and insight event is a fantastic way to meet your ideal customers, share your knowledge and build a long-term pipeline of new business opportunities.

Businesses of all shapes and sizes should consider creating and delivering a training strategy. It is much simple than perhaps you first thought, and once refined, it can be a fantastic brand building and lead generation tool for your business or organisation.

Step-by-step Phil explains how to launch a training course, build a training programme and expand your training offering over time to reach a brand new audience. From planning your content, to organising the teas and coffees, Phil believes that hosting an event is akin to putting on great show. Roll up the Greatest Showman!!

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below.