Gingernut Marketing
Leadership in a Digital Age | Ep. #38

Leadership in a Digital Age | Ep. #38

July 20, 2019

How can leaders deliver growth in a digital age? How do marketers create a digitally-focused marketing strategy? With an ever-shifting technological landscape, the business world must learn to adapt and overcome if it is to survive and thrive in this new world of digital.

In this podcast Phil explores the four evolutions of marketing over the last 100 years, starting with the 'product-centric' (marketing 1.0) era of the early-mid 20th century, through to the digitally-fused (marketing 4.0) world we live in today. 

If you are looking to develop your digital leadership skills, please take a look at our 6-month experiential Digital Leaders course - Digital Leaders Programme 2019.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

Pushing through the tough times | Ep. #37

Pushing through the tough times | Ep. #37

June 23, 2019

As we move through our personal and professional lives we all come across times when things get tough and the road ahead seems fraught with pain and challenges.

In this podcast Phil shares his own emotional journey of discovery, exploring three simple techniques that could help you find balance in your life, and give you some tools to push through the tough times.

Step #1 - Start with small wins and build up to the big challenges.

Step #2 - Share your challenges with friends and family to lighten the load.

Step #3 - Document your achievements to remember the positive feelings.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below.

LinkedIn - The New Superpower | Ep. #36

LinkedIn - The New Superpower | Ep. #36

June 9, 2019

LinkedIn is set to become the new super-power in the social media world. Many people are predicting that 2019 will be year that LinkedIn finally catches up with the goliaths of Facebook and Instagram.

Phil meets LinkedIn experts Andy Nelson and Antony Bonney from InSurge to learn the hidden secrets of LinkedIn and their insight into how the platform is set to evolve over the next 12 months and fundamentally change the way we see professional networking.

KEY TAKEAWAYS

  • What is LinkedIn? [2:08]
  • How does LinkedIn compare to the other social networks? [2:36]
  • Microsoft's plans for the platform [3:57]
  • LinkedIn's NEW tagging tool [4:52]
  • Too much 'noise' on LinkedIn [7:57]
  • Watch out for LinkedIn 'gurus' who preach only one way! [8:27]
  • What service does InSurge provide? [9:10]
  • Building a prospect database on LinkedIn [12:59]
  • 2019 is the year of the business page [14:05]
  • LinkedIn LIVE is being rolled out [15:02]
  • What is the power of video? [16:43]
  • How to create video conent for LinkedIn (What, How and Why) [18.10]
  • Why is it important to add value on LinkedIn? [20:11]
  • Why its important to fail in business [23:10]
  • LinkedIn requires time and commitment [25:59]
  • Create a LinkedIn strategy around the people in your business [28:16]
  • LinkedIn needs to be embraced holistically by the business [29:00]
  • LinkedIn should augment your sales and marketing strategy [30:37]
  • Quality content is key [31:32]
  • Getting past the gatekeeper with LinkedIn [31:58]
  • Top tip for 2019: Invest in your business page [32:28]

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

 
 
Creating an events and training strategy for your business (LIVE) | Ep. #35

Creating an events and training strategy for your business (LIVE) | Ep. #35

May 30, 2019

Hosting your own training and insight event is a fantastic way to meet your ideal customers, share your knowledge and build a long-term pipeline of new business opportunities.

Businesses of all shapes and sizes should consider creating and delivering a training strategy. It is much simple than perhaps you first thought, and once refined, it can be a fantastic brand building and lead generation tool for your business or organisation.

Step-by-step Phil explains how to launch a training course, build a training programme and expand your training offering over time to reach a brand new audience. From planning your content, to organising the teas and coffees, Phil believes that hosting an event is akin to putting on great show. Roll up the Greatest Showman!!

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

Creating a better work-life balance (LIVE) | Ep. #34

Creating a better work-life balance (LIVE) | Ep. #34

May 28, 2019

Finding a happy medium between working hard to build a career and enjoying the fruits of your labour today is a tricky balancing act we all face during our working lives.

Phil shares his thoughts and ideas on how to conserve energy during the working week and give you the power you need to smash your work targets.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

Social Media: Get your core campaign right! | Ep. #33

Social Media: Get your core campaign right! | Ep. #33

May 22, 2019

Creating a powerful social media strategy consists of three core steps which cannot be missed out if you are aiming to move on to more advanced techniques and tactics on your campaign.

In this podcast Phil shares has 12 years of experience in planning, creating and launching winning social media campaigns for businesses and organisations. The secret sauce for this process is to ensure that you follow Phil's simple three-step process of Content, Engagement and Grow Your Following.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

How much does a website cost? | Ep. #32

How much does a website cost? | Ep. #32

May 16, 2019

One of the main questions business owners and marketers ask is 'How much does a website cost? Although this is a difficult question to answer, Phil explains the basic principles of pricing a website project.

Phil discusses how the purchase of a website is much like buying a car or buying a home. There are many different options available to you, and the standard of website you end up with will be determined by your requirements for the platform, and by your budget.

Phil explains that choosing someone to build you a website follows a similar process of buying any high value item, and in his experience, depends on three key factors:

  • The maturity of your business
  • The budget you have available
  • How aggressive your growth plans are

Phil explores how to set an appropriate budget for businesses at three key stages of their development, start-up, growing businesses and established businesses.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

Resilience in Business (Facebook LIVE) | Ep. #31

Resilience in Business (Facebook LIVE) | Ep. #31

May 6, 2019

How do you stay resilient in business? How do you find the mental strength to overcome the daily challenges of the working world and build a positive and rewarding career?

LIVE from Bidston Hill (UK), Phil talks candidly about his recent goal setting challenges and how he is working to overcome them. Part of Phil's mission is to help entrepreneurs become better equipped to handle stress, find balance in their lives and have an enjoyable and rewarding working life.

Remember to check out Phil's original x10 step guide on 'How to stay motivated in business' for the the ten steps of his process.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

Making an Entrepreneur (Recorded LIVE at ScinCity Seminar May 19) | Ep. #30

Making an Entrepreneur (Recorded LIVE at ScinCity Seminar May 19) | Ep. #30

May 3, 2019

How do you make an entrepreneur? What is the secret recipe for creating someone who is happy to take risks and solve the problems in the world?

Phil talks live from the ScinCity seminar, organised by an ambitious group of students from the University of Liverpool. Discussing the importance of entrepreneurs in driving the economy forward and innovating for success, Phil's leads us on an emotional and inspiring journey championing a brave new world of thinking.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

Experience vs Qualifications (Facebook LIVE) | Ep. #29

Experience vs Qualifications (Facebook LIVE) | Ep. #29

May 1, 2019

How do you supercharge your career? Professional qualifications or commercial experience? In this podcast Phil discusses his career journey so far and his thoughts on how to develop a successful career.

This podcast was recorded LIVE from the gardens of Phil's gym/spa on the Wirral. Watch the full video on the Gingernut Marketing Facebook channel.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below.